New products

By Katie Thear

These are ideal places at which to sell produce to local customers.

Farmer's Markets are normally held at specific venues and at regular times, such as the first and third Saturday of the month, or every week.

To sell in this way requires good organisation to ensure that there are no seasonal dips in supplies.

Time and resources are also required for transporting the produce to the market, as well as manning the stall.

Presentation

You will also need to consider signage, labelling and presentation carefully. It can be worthwhile producing leaflets about your enterprise.

Added Value Products

Markets really come into their own for selling added value products. By these I mean products from your smallholding to which you have added value by processing. Turning strawberries or other soft fruit into jam. Pork into sausages or pork pies made from your own pork

Chutneys and pickles are particularly saleable and home baked products often go well at farmer's markets. Chillies are easy to grow, especially in a polytunnel. From these you can make a range of products from dried chillies to hot sauces and even chilli jam.

Typically added value products sell for 4 to 5 times the price of their constituent materials. It is important to use an attractive label or package. With modern printers very short runs of labels can be produced economically.


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